BEEFCOR — Brand Identity Refinement & Marketing Rollout

A bold, trustworthy identity system for a South African beef producer rooted in quality and integrity.

Project Highlights

✔ Versatile logo + badge system
✔ Packaging redesign for premium shelf presence
✔ Campaign concept: “The devil is in the detail”
✔ Unified marketing materials across print + digital
✔ Retail + POS assets for in-store engagement

Outcome

A cohesive, confident identity that strengthens trust, improves visibility, and reinforces Beefcor’s positioning as a premium, ethically produced South African beef brand.

Project Overview

Client: Beefcor
Role: Lead Designer (Brand + Marketing)
Scope: Identity refinement · Badge system · Packaging · Advertising · Print collateral · Retail marketing

Beefcor is a reputable South African beef company known for consistent quality, ethical farming practices, and a commitment to honest craftsmanship. The goal of this project was to refine the brand’s visual identity and build a cohesive suite of marketing materials that reflect its premium positioning and proudly local values.

The Challenge

Develop a modernised visual identity that conveys quality, integrity, and meticulous craftsmanship — while maintaining the brand’s rugged, grounded character.

The Solution

The updated identity centres around a bold circular badge mark, designed for versatility across packaging, uniforms, advertising, and digital applications. The visual direction embraces strong contrast, confident typography, and clean, structured layouts paired with rich, textural food photography.

This aesthetic mirrors Beefcor’s commitment to precision and excellence — from farm to table.

A newspaper with an advertisement for beef, showing two raw beef steaks, a small bowl of oil, a head of garlic, and some herbs on a black background, placed on a wooden surface.
Smartphone displaying an advertisement for beef steak with the price R149.95 per kilogram, and the dates September 26 to October 3, 2020.
Stacks of business cards, one with a black background and the other with a white background, featuring the logo and contact information for Beefor.
A black and white photo of a herd of cows standing in a grassy field with trees and a fence in the background, and a circular logo that says 'BEEFCOR Trusted Since 1973' at the top center.
A flyer for Beefcor featuring two raw steaks, a garlic clove, a small bowl of oil, and a sprig of herbs on a black surface. The flyer emphasizes quality, integrity, and detailed steps in their process.
Packaging of beef rump roast with black label and white text, showing a raw piece of beef on a black tray.
A collage of nine images related to a beef butchery business, including a 2020 calendar featuring a steak, a website screenshot with beef imagery, a newspaper with beef ad, a black apron with the BEEF COR logo, a stack of business cards with the same logo, a billboard displaying beef prices and products, a black BEEF COR cap, and a black menu poster with steak options and prices.
PPLE

Everlytic Next

Lunar Grace

PPLE

Beefcor
Good Buy Cars

Beefcor

Everlytic Website

Everlytic Website

Everlytic Next

Good Buy Cars

Lunar Grace