PPLE — Brand Identity Design & Rollout

A unified brand system built for a multi-division workforce solutions company.

Project Highlights

✔ Unified identity system across five divisions
✔ Brand rollout across 30+ digital, print, and environmental touchpoints
✔ Scalable visual language designed for real-world versatility
✔ Modern, human-centred brand expression
✔ Improved recognition, clarity, and internal alignment

Outcome

The new brand system delivers a cohesive, modern identity that is now applied consistently across all PPLE divisions. The refreshed visual language strengthens recognition, builds trust, and supports better alignment across internal teams.

A healthcare worker identification badge with a photo of a smiling woman and fields for personal and employee information, attached to a blue lanyard.

Brochure for PPL Hospitality Training Hubs featuring a group of diverse employees in black uniforms smiling, with a tagline about creating opportunities and delivering with passion.

Project Overview

Client: PPLE Group
Role: Lead Brand & Digital Designer
Scope: Visual identity · Sub-brand system · Digital assets · Uniforms · Website · Vehicle branding

The Challenge

Create a modern, people-centred identity that unifies five divisions under one cohesive visual system.

The Solution

A bold, friendly logotype paired with a flexible sub-brand system, bright colour palette, and modular design language used across digital, print, and real-world environments.