GOOD BUY CARS — Brand Identity, Product Design & Rollout
A cohesive brand and digital experience for a national automotive resale platform.
Project Highlights
✔ Full brand identity system
✔ Website UI & UX refinement
✔ Social content & digital campaigns
✔ Print + environmental graphics
✔ Vehicle livery design
✔ Clear, friendly visual language for a broad customer audience
Outcome
A bold, modern brand with a consistent presence across all customer touchpoints. The refreshed identity improved trust and recognition, while the simplified digital experience supported a smoother journey for buyers and sellers.
Project Overview
Client: Good Buy Cars
Role: Lead Brand & Digital Designer
Scope: Brand identity · Website UI · Marketing ecosystem · Social content · Print assets · Vehicle branding
The Challenge
Create a brand and digital presence that feels trustworthy, modern, and friendly — supporting a seamless experience for people buying and selling used vehicles across South Africa.
The identity needed to work across digital, print, environmental, and vehicle touchpoints, while communicating approachability and professionalism.
The Solution
I developed a fresh brand system anchored in bold typography, playful graphic elements, and a vibrant colour palette that conveys energy and ease. The design direction emphasises clarity and confidence, helping customers feel informed and supported throughout the buying and selling process.
The digital experience was reimagined through clean layouts, intuitive information hierarchy, and simple user flows that reduce friction and highlight key actions. To ensure cohesion, the visual system was extended into social media, marketing material, signage, and a full vehicle livery.
