LUNAR GRACE — Brand Identity & Packaging Design

A soft, feminine brand identity crafted for a boutique skincare line.

Project Highlights

✔ Signature moon-and-floral brand mark
✔ Cohesive packaging system for multiple product types
✔ Elegant stationery + lifestyle brand assets
✔ Soft, feminine palette supporting a luxury positioning
✔ Minimalist design language used across print + merchandise

Outcome

The Lunar Grace identity successfully captures the brand’s personality — delicate, intentional, and elevated. The cohesive visual system strengthened the brand’s presence at launch, creating a memorable, boutique-level experience across packaging and customer touchpoints.

Project Overview

Client: Lunar Grace
Role: Lead Designer (Brand + Packaging)
Scope: Visual identity · Logo design · Packaging system · Print collateral · Merchandising assets

Lunar Grace is a beauty brand built around gentle rituals and intentional self-care. The client needed a visual identity that felt serene, elegant, and rooted in natural femininity — something delicate, but still modern and memorable.

The Challenge

Create a refined identity that balances softness and sophistication, while building a cohesive design system that could expand across packaging, stationery, and lifestyle merchandise.

The Solution

The final identity centres around a hand-drawn moon and botanical illustration — a symbol of growth, cycles, and feminine energy. Paired with a muted rose palette, minimal typography, and subtle linework, the system brings calmness and clarity to every touchpoint.

A modular packaging grid allows for product expansion, while the brand iconography introduces a consistent visual story across boxes, labels, tags, and promotional materials.

A white T-shirt with a minimalist line drawing of a crescent moon and a flowering plant, folded on a wooden surface, with tags attached that say Lunar Grace.

White line drawing of a crescent moon with flowers and leaves, set against a muted pink background, with small star-like sparkles.

Collection of branding materials for Lunar Grace, including a tote bag, a flower with a zippy light pink blossom, tags, and stickers displayed on a flat surface.

Multiple pink and white boxes of Lunar Grace Night Cream displayed on a pink surface, with shadows cast by the boxes, featuring a minimalistic moon and floral line art design on the packaging.